The target audience for The Edge is young people aged between
16 and 25. Those aged under 18 will be in full time education at school or
college. Those in the higher end of the demographic will be in higher education
with a part time job or in full time employment. The audience are young, and
therefore may be either single or in a relationship, but are unmarried.
The audience’s preferred genre of music is rock. They
might be considered irresponsible, but they consider themselves to adventurous
risk takers. They are confident and lively, and they believe that they should
embrace their youthfulness by attending gigs and parties. They aim to be the
first in line at ticket sales when their favourite bands are performing in the
city. Also, they save up to money to spend on merchandise such as posters and
t-shirts. They may also attend gigs of smaller artists playing locally. The
audience may have hobbies relating to the genre of rock, such as playing an
instrument. They use to music to escape their problems in life, and relatable
lyrics reassure them that other people have the same problems.
The readers of The Edge will enjoy watching television
dramas featuring people of the same age with similar personalities (e.g.
Skins). They enjoy buying DVDs of their favourite bands of tour, and watch
interviews with the artists as they value their opinions.
The magazine is priced at £2.00, so it is affordable for
the young audience.